Private label
Starting your own dal brand: a seven-step checklist
What you need before your first pack reaches a shelf, and what a mill can do for you.
Key takeaways
- You do not need your own factory. A licensed mill can pack under your brand.
- Write the specification down before the first lot runs, and keep retained samples.
- Start with one region and two products. Repeat orders, not launch volume, tell you if it works.
- Choose your positionUnpolished premium, value, regional or organic. Each implies a different grade and price.
- RegisterFSSAI licence as brand owner, GST registration and a trademark application for your brand name.
- Fix the specificationGrade, moisture, sorting tolerance and finish, agreed in writing with the mill.
- Design the packFormat, sizes (500 g and 1 kg are the most common in retail) and artwork with every mandatory declaration.
- Get barcodesGS1 India barcodes are expected by modern trade and online marketplaces.
- Pick your packerMinimum order depends on pack size and print run. Visit the unit before you sign.
- Launch smallOne city, two products, a handful of stores. Track repeat orders before you expand.
JV Agro packs private label from 500 g to 50 kg in printed HDPE, BOPP or laminated packs, milled to your written specification.
Quick answers
No. A contract packer with a valid FSSAI licence can mill and pack under your brand. The label then carries details of both the brand owner and the packer.
For modern trade and online marketplaces, yes. Barcodes are issued in India by GS1 India.
Buying or packing pulses? Tell us the product, quantity and destination and we will come back with a number.
